unexpectedly finds a way out of a desperate situation.Perhaps

in the real estate, nobody can realize these four characters profoundly compared to Xu Jiayin the meaning.

the permanent large estate , this family “the Guangdong real estate five tigers” the only going on the market real estate company, in 2008 it may be said the life is full of frustrations: Is first is affected the financial crisis going on the market to fold the halberd, latter bitter experience fund chain break crisis.Finally welcomes the transition in 2009: The government has relaxed to realtor's credit and the land fees from sales payment, in addition its own reduction promotion, half year time sales volume flushes 10,000,000,000 critical junctions.

to permanent boss Xu Jiayin , from more than a year front depth bankruptcy hearsay, until now chats “the glee feast”, has filled the play color.Whose front

once was apart from “richest family's” the one pace “not to have the red wine? All displays the red wine,” on July 10, the permanent big group Xu Jiayin invites becomes outstanding, Fan Bingbing and so on five big stars, adds to the fun together for its permanent greatly imperial scenery peninsula ultra five-star platinum hotel, he takes care while said, today is the jubilation day.According to the permanent large estate announcement official sales data, its first half year sales volume is approximately 12,700,000,000 Yuan, the sales area 2,380,000 square meters.

“Xu Jiayin too needed the scene which such felt proud and elated,” presented the professional said.Because

in more than a year in front of, permanent greatly also depth fund chain break crisis.In March, 2008, permanent big going on the market prepares for war goes to port IPO, plans to solicit capital 100 hundred million, if succeeds, Xu Jiayin will surpass blue cassiabarktree garden major stockholder Yang Hui to be beautiful, advances into the inland new richest family.At that time just when the national two meetings, the body permitted family India for nation commissar of the Chinese People's Political Consultative Conference not to have the senate meeting, the entire journey to supervise combat in Hong Kong, but the international capital market has felt the financial crisis the chill in the air, this to permanent very was greatly disadvantageous with the Chinese real estate concept stock.

Xu Jiayin the recollection said, the road develops the period, exactly meets US fifth great investment bank Bayles to ascend collapses loudly.Facing the great change, the company decided postpones going on the market.But as the matter stands, in the plan has interrupted 12,000,000,000 to 15,000,000,000 Yuan financing, company's development has encountered the difficulty which cannot imagines.Therefore

, the rumor rises from all directions, looks like the dominoes to be same, under the permanent flag many projects transmit the work suspension, the bankrupt news.Xu Jiayin has chosen the silence.In 3 months, he is detained Hong Kong, and throws the line with Hong Kong each big realtor to represent the meeting, including Li Zhaoji, Li Jiacheng eldest son Li Zeju et al.From beginning to end “has not thought richest family's concept.” Xu Jiayin said to side person that, that period of time he in the brain thinks, how only is the company solves the fund to be difficult.

“sells is sells the children”

in the real estate, Xu Jiayin how many appears some in addition kinds, some people called he is “the real estate fierce and ambitious”, 2008 permanent big going on the market , looked like in the outside, is Xu Jiayin and the curtain boosts the hand to throw the line “the bold gambling”.Going on the market has not become, the permanent big 45,800,000 square meter large amount land reserve prepares was questioned, but Xu Jiayin persists to say, is again difficult he all not to be able to sell sells the project, because that is equal in “sells sells the female”.With Wan Ke, guarantees mainstream realtors and so on the advantage to be different, permanent is short greatly very much in the public move of racket hangs the market high price to take, in its land reserve, mostly is by pays the few deposits and achieves with the local authority “develops the agreement to integrate by stages”.This causes the permanent big majority of land reserve very to be all inexpensive.“Permits the family to be printed with the deep local authority resources,” a close permanent big professional said, the permanent big land reserve is located places the such as Jiangsu, Yunnan, Henan two cities.

Xu Jiayin regards as these lands the permanent big card in a hand, he speaks frankly at the victory celebration meeting, even if permanent looks like greatly in the outside is most difficult, the distance drops down very is also far.He disclosed that, in 2008 in the permanent dexterity had 2,800,000 square meters estates already to obtain has sold in advance the permit.But according to understanding, this part of real estate floor soil-rent value each square meter not to 500 Yuan.“If these 2,800,000 square meter real estate low price sells in advance, the fund scarce may solve very quickly.” Xu Jiayin said.

sells inadequately, also has not sold the funds, therefore, suspends in front of him, only then increases the capital to expand the stock.