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Xu Jiayin: Permanent great this year takes the strategic share


newspaper news, this is a time which a place king frequency leaves, on 16th, Guangzhou welcomes the this year biggest scale to push, including the white clouds, Panyu, the flowered all five land parcel license will sell, four will use for the housing, will be located the white clouds gold sandbar and the Panyu University city separately, will always sell the area nearly 10 ten thousand square meters, the total floor space has been most excellent 270,000 square meters.On in June, the Pearl River new town appeared 15324 Yuan/square meter New Territories kings-- Xu Jiayin .The bread flour starts also to become must be more expensive than the bread, in 2007 has that demented season approached?


took the real estate the range pole, the permanent large estate group takes the decision-making to affect the profession judgment.How regards present the market return to warmer weather? Leaves regarding the place king frequency, how manner permanent big also holds? On the other day reporter interviewed permanent large estate group board of directors President Xu Jiayin .It will take outside the strategy in the disclosure also to indicate in the near future, greatly will reach a deadlock permanently IPO “will again open very is also easy”, so long as the capital market conditions are ripe, the trust will be only the time question.

two level of market soil-rent values are reasonable

south the metropolis newspaper (to hereafter refer to as “reporter”): At present the national land market extremely is irritable, how does permanent great this year take plans? We will note the short-term permanent large estate reserve to be very few confess, pat, hang.

Xu Jiayin : Our purchases the land not to be able this year too to be many.We have set up a huge troop in 2004, probably some 1200 people, specially are responsible in the nation to seek the land.

why does the permanent large estate often choose in two levels of markets purchases the land? Is because brings may begin, permanent mostly has since always been is fastidious the speed, the efficiency.At the same time, two level of market land prices quite are often reasonable, in which implication many opportunities.Actually we also have in the auction take, but quantity quite are few.

the permanent big land reserve maintains about 50,000,000 square meters is the quite ideal condition, about fluctuates about 3,000,000 - 5,000,000 square meters, the necessity excessively much has not increased, certainly cannot reduce.

reporter: Why is 50,000,000 square meters?

Xu Jiayin: We may do accounts.The supposition 6000 Yuan/square meters, are 300,000,000,000, a year develop 50,000,000,000 may guarantee 6 years develop, 6 years may not buy.But will develop later? An enterprise needs to make hundred years old-established shop, must have the sustainable development strategic judgment, therefore we consumed every year 5,000,000 promptly have made up 5,000,000, no matter the maintenance company had any situation, all did not take in place in situation, also some 6 year sustainable development time.

in addition, the house price rise often brings the soil-rent value rise, the sufficient land reserve may dodge the risk which the land market the price undulation brings, the safeguard enterprise develops with steady steps.

speaking of the real estate enterprise, the land is a lifeline, sells the land is sells the arm to sell the leg, to sell sells the female.The high quality project is the foundation and the space which the company will future develop, will put out cooperates 1/3 to a half project to company's long-term development is extremely disadvantageous, also will harm the company brand.Therefore, although in front of our this near very great unmet needs, but at most difficult time we have not moved have sold the land the thought.

reporter: Permanent greatly why not strongly in urban center region development?

Xu Jiayin: We are choosing local time, often chooses the economy quite to be developed, the provincial capital city which but does not have to start completely makes some projects.Choice position often not in city core city, but has one point to have to guarantee, our project uses to have peripheral to have the good transportation plan, simultaneously the future environment necessary will also have to be complete.We face are the brand-new plan, the transportation, necessary, the environment all are stand in the new beginning, the revaluation potential is very big.

in addition, on us the project all is 500,000 - 2,000,000 square meter development scales, such scale is not a year may develop, along with the maturity promotion, the estate price also can promote correspondingly.Beijing, Shanghai we not impossible not to enter, definitely must enter, will be only the time sooner or later question.

the blessing as head representative the permanent large estate development is more and more good take Xu Jiayin.


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