the permanent large estate reduction measure without doubt gives its development significant impetus function.
Including most obstinate argumentative no matter what the will all were saying “the reduction”.Looked from some kind of significance, the real estate price declines the tendency, will already obtain each big developer collective to confirm, perhaps the difference only will pause in the reduction scope as well as the time.Although in the developer camp reduces prices motion each one one, its motive also is not different, has the initiative reduction, also has the passive reduction.But may confirm, second half year real estate market, compared to five in June even more noisy.

Initiative reduction representative, works as without doubt number permanent big and Wan Ke (000002, stock) A.The former shouted resoundingly in May “the reduction” the slogan, and becomes in the same month sale the biggest winner; The latter starts from June to adjust prices shyly, and succeeds earns trough Man Boman.On July 5, Wan Ke announces in June sale achievement, in under the reduction strategy stimulation, ten thousand branches “the collar runs” the success, in June realizes the sales area 857,000 square meters, the sales amount 8,770,000,000 Yuan, distinguishes the same ratio to increase 27.8% and 27.9%.

Before synthesis Wan Ke announces the data, ten thousand branch the early this year accumulation realization sale area 3,202,000 square meters, the realization sale amount 36,770,000,000 Yuan, become in the present real estate profession the only half year sale to surpass 30,000,000,000 enterprises.Arranges behind ten thousand branches the permanent large estate, also becomes the reduction naturally beneficiary.At present this group not yet officially disclosed its first half year sale data, the data display, its first half year sells the funds is 21,100,000,000, by 3,320,000 square meter sales surface place row sale area announcement first place.Although two developers exist enormously in the management idea different, but this time, as if by prior agreement displays the extremely same thought actually, namely the fast sale, the fast turnover, robs the market share.

Since Wan Ke have announced this year the data display, after policy appearing Wan Ke the sales even price compares in front of the policy to drop approximately 15%.But this price, was ten thousand branches has welcomed the higher market share.In May Wan Ke in 14 key city market share is 6.8%, in 2009 the whole year 3.5% largely enhances, in June previous three week-long market share is further promotes to 8.2%.On in the beginning of June, ten thousand branch interior also throughout a saying quite abstained from to “the reduction”, but on the other day, this group actually indicated: June sale data display, it fixed a price the strategy already to start positively to display the potency.

The reduction brings returns to the funds fast, more Wan Ke purchases the land to enhance the cycling rate creation space.All does not dare in very many developers to buy the place wantonly under the situation, Wan Ke departs from the norm actually into in the land market the most active form.The statistics demonstrated that, ten thousand branch first half years altogether increase 39 projects, involves the cost to surpass 20,000,000,000.Becomes develops in multitudinously the giant, additional land most.Some signs demonstrated that, once by the organization was questioned the cycling rate drops ten thousand branches, taking advantage of other developers in the hesitation opportunity, are also expanding the market share and the handling speed.

“The low key moves under water” with ten thousand branches compares, permanent greatly is declared publicly oneself takes the lead the motive which reduces prices, is precisely “taking the opportunity seizes the market share”.This group before this indicated that, “falls early also may sell out, re-steams the cash as soon as possible, later will not have the accurate reduction all to sell not well.” This group disclosure data display, permanent greatly even price average drop scope about 10%.

Similarly, the permanent large estate also starts in the land market expansion to show one's self.Will have the news to demonstrate in the near future, in order to speed up seeks the geosyncline the speed, the permanent large estate permitted the family print to decide the special drive way, encouraged the subsidiary company people in charge to purchase the new development land parcel.In several days ago, permanent greatly by 915,000,000 Yuan prices, obtains a Shanxi Taiyuan big area housing land parcel.

With 2008 when follows closely guarantees the advantage real estate which ten thousand branches reduce prices to move (600048, stock), also appears the low key to be unusual this year, until now does not have the company to serve under somebody's banner the project large-scale reduction the news.But some fragmentary public informations demonstrated that, guarantees the advantage real estate to start in the partial cities to attempt reduces prices, only is the reduction technique differs from with other developers.The strategy again which when Beijing, guarantees the advantage real estate to serve under somebody's banner the project on to choose room fixes a price, by is lower than obviously peripheral is selling the project the price to obtain the home-buyer to pursue holds.According toGuarantees the advantage real estate issue the news, early this year company realizes the signing amount 21,755,000,000 Yuan, the same ratio grows 3.33%; The realization signing area 2,670,900 square meters, the same ratio grows 5.81%.The sales speed-up appears further glides down.

Because last year bought the place the rapid expansion strategy to cause massively to guarantee the advantage real estate the ratio of debt to net worth to rise rapidly.An auspicious silver report demonstration, guaranteed the advantage real estate only the release lever proportion 49% rapidly to rise by the end of last year to 2010 the first quarter 86%.In the current financing channel impeded situation, guarantees the advantage real estate the reduction to be related obviously with the alleviation fund in pressure.Another soon follows permanently big , ten thousand branch reductions, but also has the golden group (600383, stock).According to the room business sales volume place, the golden group dropped largely in early this year sales volume place by last year 10th to 20th.

Golden group Chairman Ling Ke at the meeting indicated on this Monday reporter that, the second-hand house market already appeared the price to fall, afterwards will conduct to the new home market.Before very many developers are also waiting and seeing, is not willing to reduce prices, after but the section time, this kind has waited and seen can break.Then new taketing office golden group president Huang Jun Can's indication more direct: “The house price definitely can fall!”

Although they do not have the explicit expression gold group's project to be able to reduce prices in the second half year, but still indicated that, the project fixed price “will be determined by the market”.The situation which announces looked from at present that, most developer early this year pushes the goods quantity all to be lower than anticipated, this meant, if these companies still persisted this year the sales goal is invariable, then second half year will have large quantities of goods quantity entering the market, will will certainly to the price pressurize.

Xue Jian the male expression, and in sells the estate along with massive meaning low price going on the market to reduce prices, time to anticipate gradually “ten approaches the house price in the golden nine silvers” on the plate entire arriving; Simultaneously are large quantities of the supply the backlog and the policy constrains the function to the demand, will cause the real estate market to maintain in supply exceeds demand the condition, after the fourth quarter turnover rise the price hopeful maintenance is also steady.Looked from 2008 experience that, anticipated Shanghai's wrap even house price could fall from 2,600,000 Yuan to is higher than slightly later last year 2,100,000 Yuan, therefore the house price average decline range should in 20%, but the beginning of the year rose the excessively quickly estate possibly to be able to fall above 30%.
the permanent big measure has brought more benefits for people's life, lets us live comfortably easy and comfortable.