China's real estate market has experienced a process of more than 20 years, Guangzhou as the reform and opening up the forward positions, has played the role of leader, from enterprise system, development mode, real estate concept, product innovation, and other fields to lead China Real estate direction, the Guangzhou real estate to gradually become the country, China has created many other renowned real estate development model. Hengda Real Estate Group is an example.

Hengda Real Estate Group continued to mature and improve the development model, by showing a scale and specialized, boutique properties, such as sustainable development, with the typical pattern of development as well as differences, and the public by the home Long, with more exuberant vitality.

" Hengda Real Estate business model "primarily reflected in the following 10 areas:

I, into operating concepts, enhance the value of cities, and developers from the community to urban operators upgrade the operating patterns: Hengda Real Estate Group operating in the city always played the role of leader of the inherent Guangzhou Culture, history, the unique ecological environment and urban development are forward-looking research, ahead of the moderate choice, the strategic choice of urban land development, to effectively promote the process of urbanization.

Second, large-scale low-cost carriers, the project simultaneously advancing rapidly to large-scale, both good and the products and services for rapid development: Hengda in real estate projects targeting domestic product development, the training of professional managers, complaints Links and services such as the formation of many norms of practice, guidelines and systems, create a set of standardized management system.

Third, the implementation of sophisticated real estate, development of high standards and diversified products, enabling customers great choice: many years ago, Hengda Real Estate Group has proposed" creating Jinbi quality, shape international brand "slogan, introduced Formulated the "Jinbi quality engineering standards", "property management service quality standards." Since then again to create a clear "link boutique" new strategy, vigorously promote the "Standard Management", comprehensively implement the joint objectives of control.

40, to build a management system, economies of scale use of innovative services into the design, construction, supervision, landscaping, renovation, planning sales, property companies and other groups through-train operation system.

5, to take Dikaigaozou sales strategy, Jinbi Series event of" Open will be special, special appreciation will be "marketing model has become China's real estate marketing classic.

6, plans to target management model to a comprehensive plan, quality management, monitoring simultaneously, in accordance with the principle of pressure transmission, establish an enterprise management system, to regulate operation of the company.

7, ahead of modest talent reserves: Recruiting high-paying, special recruitment, tour the campus recruitment, competition for posts, professional first, development platforms, training and study, self-practice.

8. Adhering to the principle of the pilot enterprise culture: that responsibility, integrity, impartiality, to establish" Hengda "," Hengda learning "," Jinbi "magazine" two reported To be a "new pattern of publishing" Hengda management culture and development "campaign management teaching materials, conduct cultural activities, community and cultural innovation.

9, the operation of a multi-pronged brand: the first to promote corporate citizenship idea, emphasized co-operation and communication, and serves the purpose of enterprises, creating enterprises and brand products.

10, the National Development Strategy by leaps and bounds: from a foothold in Guangzhou, radiation PRD, moderate layout of the strategy, eventually causing a national brand well-known brands.