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hero trend of the times, in the current real estate in the winter time, rival real estate has made a major decision: the country of 18 properties for sale all the high-Di Zou Kai, with the result that closely • rival Nanjing Jinbi the world and rival Oasis • National Day get seven gold 430,000,000 yuan, Nanjing has become a hot property market in the near future. At the same time, rival groups of the National Golden Week 18 of the properties for sale in the open, sales 4,790,000,000 breakthrough, the creation of national developers to focus most of the opening.
Nearly 4.8 billion of sales, why can rival real estate has been such a success? For the group will have an impact on the market? Yesterday, the rival group in Guangzhou held a grand appreciation will, in the busy, rival real estate Group vice chairman of the board of directors, Dr. Xia Haijun, president of rival funds listed on hot issues such as acceptance of Nanjing real estate focus Sohu.com an exclusive interview with network correspondents.

Run-off weight:" Price is king "to" cost is king "conversio

Reporter: Although some government departments have adopted a policy related to rescue the market, while developers take the initiative to approach the price, however, enough room who does not seem to appreciate, the real estate market environment is not very good, but the choice of rival Open focus on a number of properties for sale, but there have been people such unexpected outcome was the reason?

Xia Jun: National Day Golden Week, we focus on real estate bubble of the 18-Open, is the only way. Re-listed rival last year's defeat, a lot of peer advice to sell some of our projects, although these items can be reached early on sale, but rival adhere to the "real gardens are quasi-F + + fine decoration" products to market. In such a general principle, good quality products coupled with consistent adherence to the rival "will open special, special appreciation must be" sales strategy, immediately set off home boom in the country. Golden Week national project off rival Kim 4,790,000,000, marking the rival for many years to build a national project has excellent access to the full harvest.

Rival from the sale of the outcome, although the overall market environment is not very good, but rigid requirements exist, to improve the living needs of the people is the relentless pursuit of the key developers is how to take the sales strategy. Reasonable price, can help restore public confidence in the property market.

Reporter: The national low-cost rival sales will not affect costs?

Jun Xia: many influential global brand building materials business are our partners in the intensive cooperation, the rival to get some of the material prices, the market may just be two fold with triple, so we The most favorable price to buy one of the best contribution to the performance of products, so that people get real benefit.

" Cost is king "is a rival of the characteristics of the product, which in 2004 and former" Price is king "strategy has a lot of difference. Over the years, we have implemented a comprehensive quality strategy has been to focus on intensive products, strict control of product quality, large-scale integration of external social resources to the world of real estate-related industries the most advantage of the leading enterprises in co-operation throughout the entire process of project design, Construction of the project, as small as the choice of materials to ensure that every aspect of the product will rival the quality of products to create the industry benchmark. At present, the quality has become a strategic rival, the core of development strategies of the most substantial forces across the country are landscape products, refined decoration of the model to allow customers to feel at the scene ahead of the environment, are quasi-floor so that customers feel rival products The quality, not only to win the market and demonstrates the strength of rival brands.

The end of this year, there are 12 rival real estate properties for sale will be opened, we will adhere to the" cost is king "sales strategy.

Listing: will be determined by market force

Reporter: Now the industry's rival for the funds has been very concerned, I would like to ask rival the current financial situation?

: China's all developers are faced with the problem of the shortage of funds. In June this year, rival real estate acquired through international capital 6 investors 800,000,000 U.S. dollars of the funds, just past the 18 National Day of the properties for sale more than 40 million of capital returns of rival funds so that the situation has changed a lot, so now Heng Large real estate funds are currently no pressure on the funding issue in the industry as a whole is relatively good. In addition, with international and domestic economic situation changes in the rival funds will be more comfortable.

Reporter: You mentioned the rival financial situation has improved, then the current market there are no new plans?

Jun Xia: in June this year, rival through international capital markets to raise about 50 billion yuan of funds the situation is relatively better. To the rival group, the listing is to improve enterprise management, enterprise development by leaps and bounds, from domestic enterprises into the international business of the ultimate goal, rather than financing. When the listing of the General Assembly Heng be determined by market forces.

Future development: the Nanjing Yangtze River Delta is a rival to expand the bas

Reporter: 4,790,000,000 rival the National Day of the amount of sales, Nanjing, contributed 4.3 billion. Rival on the run, how to assess the status of the Nanjing? What is the next step development strategy?

Jun Xia: Golden Week, the National Unity opened a sales rival cities in the Yangtze River Delta, Nanjing, the comparison is formed. Nanjing from the sale of, or more successful.

All along, Nanjing rival real estate are very concerned about the city. In the future, it will be a rival group in the Yangtze River Delta development. Therefore, in the future, the rival to increase investment in Nanjing, if there is a very high-quality projects, will rival the active participation of re-development of new projects.

Reporter: Then you have the real estate market to see how the trend?

: This is difficult to judge. It seems to me that in the second half of this year to the first half of next year, will continue to be relatively difficult period, the external economic environment, financial environment, but developers also have the opportunity. In this round of adjustment, the demise of some enterprises, many enterprises through Ebb Tide, self-cultivation, the development will be even better.

Chinese real estate for 20 years, rather than in the peak, but the development during difficult times. The developers hope that all can be winners.