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October 9, rival real estate group in Guangzhou rival Peninsula Scenic opening of the new five-star hotel held a grand return for lunch to celebrate the rival National Real Estate 18 National Day marketing success. Rival real estate group vice chairman of the board of directors, Xia Jun, president of ride and accepted the media that he would rival the real estate sales trend attributed to three main reasons.

One factor

Jun Xia said that the rival group's core strategy is a" strategic products ", this is not a simple slogan, but real action.

Rival products in recent years the full implementation of the strategy, and global real estate-related industries the most of the advantages of leading enterprises in co-operation throughout the entire process of project design. Large construction projects as small as the choice of materials to ensure that every aspect of the product will rival the quality of products to create the industry benchmark. Jun Xia believes that the current "strategic products" has become a rival, the core of development strategies, in real terms in the most strategic.

Consumers feel the most direct rival is" hard 9A of the international system. " Rival advocated by the "9A hard" ahead of the industry standard, and its goal is to live in the rival communities at home with the owners of all brands. Whether the owners can see the outside wall, aluminum alloy doors and windows, elevators, door locks, and so on, or do not see the wires, pipes, valves, etc., are at home and abroad is the best brand material. For example, the lift is used by the world's leading "Otis" tailor-made rival, raised the wider use of design, level of up to 2.7 meters, 0.3 meters higher than the ordinary elevators.

Two factors: cost-effective for the Kin

believe that the real estate business have their own marketing strategy, and pursued by rival is the" cost is king. " Because the facts have proven that high-quality, cost-effective products are the key to winning the market. The aim is to rival the consumer in mind when thinking of the rival cost-effective domestic product, and then across the country resulting in a large group of loyal followers.

If the" Golden Week ", rival real estate group in the country has followed the 18 properties for sale" will open special, special appreciation must be "sales strategy, the project opened 85 additional discount on the same day. Guangzhou city rival such as the price of water in the region would be attractive, villas average 5610 yuan / sq m with gardens and beautiful before and after gardening, house Haozhuang with 3360 yuan / sq m, the realization of the "white-collar workers can buy From the villa. "

Now rival opening special marketing strategy in the property market has become a classic case of marketing. "Will open special, special appreciation must be" real estate has become a rival group of a very unique logo, the group is the essence of marketing.

Three factors:" blasting "Ope

Rival of the so-called" blasting "opened, not only rival in the heart of the country's 12 cities to launch the 18 properties for sale, but also to transfer to a market that rival the" strong "and" responsible "attitude.

Launch the same period in the construction area of 3,000,000 square meters of residential property, described as unprecedented in the scale of this opening. According to Xia Jun said, in fact, as early as March this year, these properties for sale in almost all products have reached the pre-sale conditions, but did not elect the rival push goods immediately. Rival through all the "quasi-floor, is" to enable buyers to truly feel, "I live in the house of what is."

This year in July, has said publicly that rival the way through the private placement financing 600,000,000 U.S. dollars. At that time, in addition to rival in Guangzhou has sales of the properties for sale, other parts of the new site is still on hold. It is financed by rival funds to promote projects to achieve a "quasi-flats." "Facts have proved that our choice is very successful," said Jun Xia, "are quasi-floor" to allow customers to feel a rival's product quality, not only won the market, but also demonstrates the strength of rival brands.